Roku adds more premium features to its own line of midrange TVs

It’s been two years since Roku first introduced its in-house TVs to the market and the streaming-device-turned-TV-maker isn’t slowing down. For 2025, Roku refreshed its entire TV lineup and added more features to its midrange Roku Plus models that were previously reserved for its higher-end TVs.

The latest Roku Plus Series TV gets Smart Picture Max, a feature that automatically adjusts your TV’s picture settings on a scene-by-scene basis and was exclusive to the company’s Pro Series TVs. To make the Plus Series an even better deal, Roku added mini-LED backlighting for better picture quality, a remote finder button on the back of the TV and an integrated cable management system, which are all features also pulled from Roku’s Pro models. To round out the Plus Series, Roku added a built-in subwoofer and a new processor for faster navigation throughout the interface.

To ensure the Pro Series TVs still feel pro, Roku upgraded them with the next generation of its Smart Picture Max. The latest software improves motion clarity, corrects compression artifacts, and automatically selects the best picture mode based on what you’re watching. Roku is also claiming a 75 percent increase in dynamic contrast thanks to its re-engineered mini-LED backlighting for its most expensive models. Roku is introducing hands-free voice controls without a remote with the Pro Series TVs, but they also come with the updated and rechargeable Roku Voice Remote Pro that has backlit buttons and customizable shortcuts. The most affordable models, Roku’s Select Series, are mostly getting software upgrades that are available across the lineup, but now have size options going up to 85 inches. However, all of Roku’s refreshed TVs can support its Bluetooth Headphone Mode and Dolby Audio.

Roku’s expanded Select Series offerings are available in sizes ranging between 24 and 85 inches, starting at $130, while the Plus and Pro Series still only have the 55-, 65- and 75-inch options. The upgraded Roku TVs are out now at retail partners including Best Buy, Walmart, Target and Amazon.