Microsoft Zune executive J Allard is leading a secretive team at Amazon

J Allard, a former Microsoft executive and one of the minds behind the Zune, is leading a new team at Amazon, CNBC reports. Allard is officially the vice president of Amazon’s ZeroOne, which, based on at least one Amazon job listing, is “a special projects team dedicated to inventing breakthrough consumer product categories.”

What ZeroOne is actually working on remains a bit mysterious, but CNBC was able to find another listing for a “Senior Applied Scientist” role that suggests the team will be “conceiving, designing, and bringing to market computer vision techniques for a new smart-home product.” Computer vision is the umbrella term for technologies that allow computer systems to “understand” images and video — for example, the ability for a Ring Video Doorbell to identify when a package is on your door step.

Depending on your taste in MP3 players, Allard’s role in the creation of the Microsoft Zune could justifiably give you pause. Microsoft’s failed MP3 player looked distinct, but was no match for the popularity of the iPod. The Zune was one of several interesting, if unsuccessful projects Allard led at Microsoft, including the Microsoft Kin, and the Courier, a book-style tablet that was later reimagined as the Surface Neo. Allard also co-created the original Xbox, arguably his biggest claim to fame at the company.

ZeroOne will exist inside Amazon’s larger devices and services division, which is led by Panos Panay, another Microsoft expat. Panay joined Amazon to lead the division in 2023, after several years overseeing the development of Surface hardware and Windows 11 at Microsoft. Since Panay joined the company, Amazon has launched a new lineup of Kindles and introduced Alexa+, its integration of generative AI into the well-known voice assistant. Hiring both Allard and Panay suggests Amazon plans to lean even harder into product development going forward.